Nature Publishing Group (Macmillan Publishing)

Nature magazine is the world’s leading weekly scientific journal – a truly coveted spot within a highly competitive market. Nature’s online recruitment vehicle is naturejobs.com, which recently became the first job board specialising in scientific recruitment to offer free online postings.

To advertise this ‘scientific breakthrough’ Cherry created the “ANOTHER GREAT MOMENT IN SCIENCE” campaign to run throughout Nature’s international online and offline publications.

In the three months after launch, postings increased 300%, giving naturejobs.com more job vacancies than any of their competitor sites, more traffic, and a greatly improved response for its advertisers.

The campaign won the Innovative Offline Marketing award at the ONREC 2007 awards, and was a finalist in the Innovative Online Marketing category.